Publishers now prefer authors with a “platform,” a pre-existing relationship with fans, listeners or followers who are likely to buy your book because they trust you. Speeches, magazine columns and TV appearances are the kinds of credibility-builders that convince publishers of your ability to successfully promote your book.

An online video campaign offers an economical new way for an author to build a platform.

The technology of creating online video is blindingly simple. Any idiot can post a video to YouTube, and plenty of idiots do. But looking like an idiot is rarely helpful if you’re aiming to build a credible platform as an author or expert. Video Facilitators’ performance coaching techniques help you look relaxed and confident on camera so that viewers develop confidence in you.

Looking natural on camera is one of the most unnatural things you can do. Actors spend whole careers learning to look natural on camera. Most writers haven’t developed on-camera performance skills, but the passion authors bring to their topic can translate into compelling video with the help of skillful performance coaching and editing by Video Facilitators.